Client: Bowers & Wilkins

Agency: Soon_

My role: project management

Bowers & Wilkins provide the audio technology behind iconic industry locations such as Abbey Road and Peter Gabriel’s Real World Studios.

One of their featured products is the PX headphones. These headphones are a highly innovative product, with multi-mode active noise cancellation, designed to deliver the highest quality audio in different urban listening environments.

For the PX headphones launch, as part of Soon_ agency team, I managed two launch campaign shoots: product shoot and lifestyle shoot.

For the lifestyle shoot we invited genuine credible recording artists instead of models - bringing an authenticity both implied and real. We projected both global scenes and audio waveform-inspired graphics directly on to the artists. This created an impactful, sound-inspired visual landscape to intrigue the viewer while discretely referencing product functionality.

This required extensive pre-production involving environmental footage and CG motion graphics layers that are tuned to each individual artists’ size and facial features, providing a beautiful and hypnotic visual effect.

Our product shoot was designed to show the product at its most inspirational, in pseudo-real environments, showing size & scale, usage scenarios, gender neutrality and material textures.