Client: Mamas & Papas, London

Agency: Dalziel&Pow

My role: project management

Mamas & Papas is UK-based retailer and manufacturer supplying prams, pushchairs, baby products, furniture and maternity wear.

While working at Dalziel & Pow agency, I managed the creation and production of digital installations in Mamas & Papas store in London.

Created with millennials in mind, this digitally enhanced store concept is designed to inspire and support young families. Moving digital wall projections of clouds – metamorphosing into animal shapes – enhance the environment, encouraging calm and imagination.

We designed a digital measuring tool both as a fun, interactive feature for children to play with in-store, matching up their size to a cast of animal characters, and a way of checking height and weight for car seats.