Client: British Paralympic Association
Agency: Soon_
My role: project management
While working at Soon_ agency, I managed website design and build for the British Paralympic Association and ParalympicsGB team in preparation for the PyeongChang 2018 Winter Games.
The project involved rationalising and unifying the Team and Corporate websites in a bid to engage more fans, increase the reach and relevance of Paralympic sport and finally shift conversation away from disability to a celebration of elite sports.
We produced a single, integrated site with a simplified interface. We created a purer, highly accessible experience, with all Game and Event content incorporated into one site - tailored for PyeongChang 2018 but with one eye on Tokyo 2020.
Designed around the concept of Game-specific content cards, we built up a standardised, consistent design language allowing users to rapidly digest and navigate the site. We also improved the ability for users to navigate across content verticals by introducing a dynamic tagging system to richly interconnect content at a data level. Behind the scenes, the site leverages the latest technical paradigms embracing micro-services architecture and Google Kubernetes to manage provisioning and the demands of peaky traffic. Even keeping the site updated has been streamlined, with content delivered effortlessly through a custom designed modular publishing system.