Client: Dalziel & Pow

Agency: Dalziel&Pow

My role: project management

Retail Design Expo is Europe's leading event for retail technology, design and digital signage, taking place in London.

As part of Dalziel and Pow agency team, I have managed production the stand to represent the agency in Retail Design Expo.

We have created a space to stand out from the crowd as well as a conversation starter. Screen-printed illustrations spring to life when touched, as conductive ink triggers a host of playful digital animations – a mix of informative and charming content, from product information to brand stories to chasing ducks.

A total of 48 interactions and over 100 unique animations make up the broad spectrum of content on the stand, from simple sound toys to more complex exchanges that layer projection mapping and movement around a physical space.