Client: The White Company

Agency: Dalziel&Pow

My role: project management

The White Company is a lifestyle brand with an emphasis on quality craftsmanship and timeless style.

Use of digital for The White Company store needed to be subtle and refined to fit with the lifestyle brand’s premium positioning. The solution was bespoke designs, text or animations being projected onto surfaces in five select locations around the store. The effect is intimate, elegant and a little magical.