Client: Zippy, Portugal

Agency: Dalziel&Pow

My role: project management

While working at Dalziel & Pow agency, we produced three bespoke interactive installations for the new Zippy kidswear store in Setúbal, Portugal. The Sound Poster, Fun Receipt and Light up Rocket are tactile ‘pockets of play’ that help make the shopping experience more entertaining and inclusive for children.

A giant mouth on the cash desk prints out colour-in receipts featuring mazes and other games – a fun takeaway for kids. Meanwhile, the ‘Sound poster’ is a screen-printed wooden panel that uses conductive ink to trigger sounds for different characters when touched.
Lastly, the ‘Light-up Rocket’ allows kids to bring to life the rocket on the wall through the shop-floor launch button. Our Digital team worked closely with Graphics and Interiors to ensure the installation design complemented the style of the store as well as meeting functional and hardware restrictions.